Home / Cold Outreach / Apollo.io vs Close

Apollo.io Apollo.io VS Close Close

Updated June 29, 2026 · 5 criteria compared

Head-to-Head Scores

Apollo.io

7.4

Overall

VS

Close

7.4

Overall

Ease
6 8
Ease
Features
9 7.5
Features
Deliverability
7 7
Deliverability
Pricing
8 6.5
Pricing
Support
7 8
Support

Pros & Cons

✅ Apollo.io Pros & Cons

  • Massive contact database
  • Free plan (generous)
  • AI lead scoring
  • Built-in dialer/calls
  • Good CRM sync
  • Data quality inconsistent
  • Complex to navigate
  • Email outreach basic vs competitors
  • Can be overwhelming
  • GDPR concerns with database

✅ Close Pros & Cons

  • Built-in CRM + outreach
  • Predictive & power dialer
  • Email + SMS + calling in one
  • Great for inside sales
  • Fast, modern interface
  • No LinkedIn integration
  • Primarily a CRM first
  • Email features are secondary
  • Expensive for large teams
  • Limited marketing automation

Feature Comparison

Feature
Apollo.io
Close
Lead Generation
✓
✓
Email Sequencing
✓
—
AI Content & Recommendations
✓
—
Calling Integration
✓
—
Integrations
✓
✓
Job Change Alerts
✓
—
Reporting & Analytics
✓
✓
Transactional Email
✓
✓
Marketing Automation
✓
✓
Contact & List Management
✓
✓
Template Library
✓
—
GDPR Compliant
✓
✓
Email & SMS Marketing
✓
✓
Forms & Landing Pages
✓
—
Drag & Drop Builder
✓
—
A/B Testing
✓
—
CRM & Lead Management
—
✓
Email Sequences
—
✓
Team Collaboration
—
✓
Lead Scoring
—
✓
Reply Management
—
✓
Revenue Reporting
—
✓

Best For...

🎯 Apollo.io is Best For

Large sales teamsDatabase-first outreachB2B prospectingMulti-channel salesStartups with sales

🎯 Close is Best For

Inside sales teamsCRM + built-in callingHigh-velocity salesSMB sales teamsAll-in-one sales platform

User Votes

Apollo.io

Apollo.io

50% of votes

VS
Close

Close

50% of votes

Pricing

Apollo.io

Free up to 10K emails/mo; Paid from $59/mo

Visit Apollo.io →

Close

From $49/user/mo

Visit Close →

⚡ Quick Verdict

Apollo.io and Close are closely matched. Apollo.io edges ahead slightly in overall balance.

Frequently Asked Questions

Which is better for beginners, Apollo.io or Close?

Close is more user-friendly (score 8/10 vs 6/10). Apollo.io may offer more depth but requires more setup time.

Which has better deliverability, Apollo.io or Close?

Both Apollo.io and Close offer comparable deliverability at 7/10.

Which is more affordable?

Apollo.io offers better value for money (score 8/10). Free up to 10K emails/mo. Close: From $49/user/mo.

Can I switch from Apollo.io to Close easily?

Both platforms support importing contacts via CSV and offer migration assistance. Apollo.io and Close have API access for custom migrations. The transition depends on how many automations and templates you need to rebuild.

Which is better for e-commerce?

Neither Apollo.io nor Close is specifically designed for e-commerce. Consider Klaviyo or Omnisend for dedicated e-commerce email marketing.

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