Home / Cold Outreach / Apollo.io vs Mailshake

Apollo.io Apollo.io VS Mailshake Mailshake

Updated June 29, 2026 · 5 criteria compared

Head-to-Head Scores

Apollo.io

7.4

Overall

VS

Mailshake

7.5

Overall

Ease
6 8
Ease
Features
9 8
Features
Deliverability
7 7.5
Deliverability
Pricing
8 6.5
Pricing
Support
7 7.5
Support

Pros & Cons

✅ Apollo.io Pros & Cons

  • Massive contact database
  • Free plan (generous)
  • AI lead scoring
  • Built-in dialer/calls
  • Good CRM sync
  • Data quality inconsistent
  • Complex to navigate
  • Email outreach basic vs competitors
  • Can be overwhelming
  • GDPR concerns with database

✅ Mailshake Pros & Cons

  • Phone + email + social in one
  • AI email writer included
  • Good for multi-channel outreach
  • Simple, intuitive UX
  • Solid team features
  • Pricier than some competitors
  • LinkedIn features via extension
  • Limited advanced automation
  • Cold outreach only focus
  • No CRM built in

Feature Comparison

Feature
Apollo.io
Mailshake
Lead Generation
✓
✓
Email Sequencing
✓
—
AI Content & Recommendations
✓
✓
Calling Integration
✓
—
Integrations
✓
✓
Job Change Alerts
✓
—
Reporting & Analytics
✓
✓
Transactional Email
✓
—
Marketing Automation
✓
✓
Contact & List Management
✓
✓
Template Library
✓
✓
GDPR Compliant
✓
✓
Email & SMS Marketing
✓
✓
Forms & Landing Pages
✓
—
Drag & Drop Builder
✓
—
A/B Testing
✓
✓
Email Sequences
—
✓
Email Warm-up
—
✓
SPAM & Deliverability Tools
—
✓
Team Collaboration
—
✓
Email Verification
—
✓
Reply Management
—
✓

Best For...

🎯 Apollo.io is Best For

Large sales teamsDatabase-first outreachB2B prospectingMulti-channel salesStartups with sales

🎯 Mailshake is Best For

Multi-channel sales teamsPhone + email outreachSMB sales teamsSimple outbound setupAI-assisted writing

User Votes

Apollo.io

Apollo.io

50% of votes

VS
Mailshake

Mailshake

50% of votes

Pricing

Apollo.io

Free up to 10K emails/mo; Paid from $59/mo

Visit Apollo.io →

Mailshake

From $58/user/mo

Visit Mailshake →

⚡ Quick Verdict

Apollo.io and Mailshake are closely matched. Apollo.io edges ahead slightly in overall balance.

Frequently Asked Questions

Which is better for beginners, Apollo.io or Mailshake?

Mailshake is more user-friendly (score 8/10 vs 6/10). Apollo.io may offer more depth but requires more setup time.

Which has better deliverability, Apollo.io or Mailshake?

Mailshake edges ahead in deliverability (7.5/10 vs 7/10) with more robust email infrastructure.

Which is more affordable?

Apollo.io offers better value for money (score 8/10). Free up to 10K emails/mo. Mailshake: From $58/user/mo.

Can I switch from Apollo.io to Mailshake easily?

Both platforms support importing contacts via CSV and offer migration assistance. Apollo.io and Mailshake have API access for custom migrations. The transition depends on how many automations and templates you need to rebuild.

Which is better for e-commerce?

Neither Apollo.io nor Mailshake is specifically designed for e-commerce. Consider Klaviyo or Omnisend for dedicated e-commerce email marketing.

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