Home / Automation & Funnels / HubSpot vs Keap

HubSpot HubSpot VS Keap Keap

Updated June 29, 2026 · 5 criteria compared

Head-to-Head Scores

HubSpot

7.5

Overall

VS

Keap

6.9

Overall

Ease
5.5 5.5
Ease
Features
9.5 9
Features
Deliverability
8.5 7.5
Deliverability
Pricing
5.5 5
Pricing
Support
8.5 7.5
Support

Pros & Cons

✅ HubSpot Pros & Cons

  • Free CRM included
  • Complete marketing suite
  • Excellent analytics
  • Enterprise-grade security
  • Massive integration ecosystem
  • Expensive at scale
  • Complex to set up
  • Email tools not the focus
  • Contract lock-in
  • Overwhelming for small biz

✅ Keap Pros & Cons

  • Powerful CRM + automation combo
  • Pipeline management built-in
  • Payment processing included
  • Mature and battle-tested
  • Good for high-touch sales
  • Expensive starting price
  • Steep learning curve
  • Dated interface
  • Overkill for simple needs
  • Requires dedicated admin

Feature Comparison

Feature
HubSpot
Keap
CRM & Lead Management
✓
✓
Email & SMS Marketing
✓
✓
Marketing Automation
✓
✓
Social Media Marketing
✓
—
Forms & Landing Pages
✓
✓
AI Content & Recommendations
✓
—
Reporting & Analytics
✓
✓
Integrations
✓
✓
Transactional Email
✓
✓
GDPR Compliant
✓
✓
A/B Testing
✓
✓
Drag & Drop Builder
✓
✓
Template Library
✓
✓
Contact & List Management
✓
✓
Sales Funnels
—
✓
Dynamic Content
—
✓
Team Collaboration
—
✓
Lead Scoring
—
✓

Best For...

🎯 HubSpot is Best For

B2B enterprisesInbound marketing teamsCRM-first companiesSales teamsLarge marketing departments

🎯 Keap is Best For

Service businessesHigh-touch salesCoaches & consultantsSmall businesses scaling upCRM + automation together

User Votes

HubSpot

HubSpot

50% of votes

VS
Keap

Keap

50% of votes

Pricing

HubSpot

Free CRM; Marketing Hub from $20/mo

Visit HubSpot →

Keap

From $159/mo (includes CRM + automation)

Visit Keap →

⚡ Quick Verdict

HubSpot is the better choice. HubSpot wins with better features and deliverability.

Frequently Asked Questions

Which is better for beginners, HubSpot or Keap?

HubSpot is easier to use (score 5.5/10 vs 5.5/10), making it a better choice for beginners. Keap has more features but a steeper learning curve.

Which has better deliverability, HubSpot or Keap?

HubSpot has better deliverability (8.5/10) compared to Keap (7.5/10), with stronger infrastructure and sender reputation tools.

Which is more affordable?

HubSpot offers better value for money (score 5.5/10). Free CRM. Keap: From $159/mo (includes CRM + automation).

Can I switch from HubSpot to Keap easily?

Both platforms support importing contacts via CSV and offer migration assistance. HubSpot and Keap have API access for custom migrations. The transition depends on how many automations and templates you need to rebuild.

Which is better for e-commerce?

Neither HubSpot nor Keap is specifically designed for e-commerce. Consider Klaviyo or Omnisend for dedicated e-commerce email marketing.

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