Home / Automation & Funnels / Keap vs Kartra

Keap Keap VS Kartra Kartra

Updated June 29, 2026 · 5 criteria compared

Head-to-Head Scores

Keap

6.9

Overall

VS

Kartra

7.0

Overall

Ease
5.5 6.5
Ease
Features
9 9
Features
Deliverability
7.5 6.5
Deliverability
Pricing
5 6
Pricing
Support
7.5 7
Support

Pros & Cons

✅ Keap Pros & Cons

  • Powerful CRM + automation combo
  • Pipeline management built-in
  • Payment processing included
  • Mature and battle-tested
  • Good for high-touch sales
  • Expensive starting price
  • Steep learning curve
  • Dated interface
  • Overkill for simple needs
  • Requires dedicated admin

✅ Kartra Pros & Cons

  • Truly all-in-one platform
  • Built-in video hosting
  • Membership + checkout system
  • Complete business toolkit
  • Good funnel templates
  • Expensive for small lists
  • Jack of all, master of none
  • Email deliverability average
  • Can be overwhelming
  • Locked into their ecosystem

Feature Comparison

Feature
Keap
Kartra
Drag & Drop Builder
✓
✓
Marketing Automation
✓
✓
Contact & List Management
✓
✓
Reporting & Analytics
✓
✓
GDPR Compliant
✓
✓
Integrations
✓
✓
A/B Testing
✓
✓
CRM & Lead Management
✓
✓
Sales Funnels
✓
✓
Template Library
✓
✓
Email & SMS Marketing
✓
✓
Forms & Landing Pages
✓
✓
Dynamic Content
✓
✓
Transactional Email
✓
✓
Team Collaboration
✓
✓
Lead Scoring
✓
—
Online Courses
—
✓
Website Builder
—
✓
Affiliate Management
—
✓
Webinars
—
✓

Best For...

🎯 Keap is Best For

Service businessesHigh-touch salesCoaches & consultantsSmall businesses scaling upCRM + automation together

🎯 Kartra is Best For

Digital product sellersCourse + membership combosFunnel buildersAll-in-one seekersInformation marketers

User Votes

Keap

Keap

50% of votes

VS
Kartra

Kartra

50% of votes

Pricing

Keap

From $159/mo (includes CRM + automation)

Visit Keap →

Kartra

From $99/mo (up to 2,500 leads)

Visit Kartra →

⚡ Quick Verdict

Keap and Kartra are closely matched. Keap edges ahead slightly in overall balance.

Frequently Asked Questions

Which is better for beginners, Keap or Kartra?

Kartra is more user-friendly (score 6.5/10 vs 5.5/10). Keap may offer more depth but requires more setup time.

Which has better deliverability, Keap or Kartra?

Keap has better deliverability (7.5/10) compared to Kartra (6.5/10), with stronger infrastructure and sender reputation tools.

Which is more affordable?

Kartra is the more budget-friendly choice (score 6/10). From $99/mo (up to 2,500 leads). Keap: From $159/mo (includes CRM + automation).

Can I switch from Keap to Kartra easily?

Both platforms support importing contacts via CSV and offer migration assistance. Keap and Kartra have API access for custom migrations. The transition depends on how many automations and templates you need to rebuild.

Which is better for e-commerce?

Neither Keap nor Kartra is specifically designed for e-commerce. Consider Klaviyo or Omnisend for dedicated e-commerce email marketing.

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