Home / Automation & Funnels / Keap vs Ontraport

Keap Keap VS Ontraport Ontraport

Updated June 29, 2026 · 5 criteria compared

Head-to-Head Scores

Keap

6.9

Overall

VS

Ontraport

7.1

Overall

Ease
5.5 6
Ease
Features
9 8.5
Features
Deliverability
7.5 7
Deliverability
Pricing
5 6
Pricing
Support
7.5 8
Support

Pros & Cons

✅ Keap Pros & Cons

  • Powerful CRM + automation combo
  • Pipeline management built-in
  • Payment processing included
  • Mature and battle-tested
  • Good for high-touch sales
  • Expensive starting price
  • Steep learning curve
  • Dated interface
  • Overkill for simple needs
  • Requires dedicated admin

✅ Ontraport Pros & Cons

  • All-in-one platform
  • Visual campaign builder
  • Membership sites built-in
  • Good for info-product businesses
  • Strong training materials
  • Pricey for contact volume
  • Limited native integrations
  • Dated UI in some areas
  • Learning curve is real
  • Not for high-volume sending

Feature Comparison

Feature
Keap
Ontraport
Drag & Drop Builder
✓
✓
Marketing Automation
✓
✓
Contact & List Management
✓
✓
Reporting & Analytics
✓
✓
GDPR Compliant
✓
✓
Integrations
✓
✓
A/B Testing
✓
✓
CRM & Lead Management
✓
✓
Sales Funnels
✓
✓
Template Library
✓
✓
Email & SMS Marketing
✓
✓
Forms & Landing Pages
✓
✓
Dynamic Content
✓
✓
Transactional Email
✓
✓
Team Collaboration
✓
✓
Lead Scoring
✓
✓
Online Courses
—
✓

Best For...

🎯 Keap is Best For

Service businessesHigh-touch salesCoaches & consultantsSmall businesses scaling upCRM + automation together

🎯 Ontraport is Best For

Info-product businessesCoaches & course creatorsMembership sitesService professionalsSmall business automation

User Votes

Keap

Keap

50% of votes

VS
Ontraport

Ontraport

50% of votes

Pricing

Keap

From $159/mo (includes CRM + automation)

Visit Keap →

Ontraport

From $79/mo (up to 1,000 contacts)

Visit Ontraport →

⚡ Quick Verdict

Keap and Ontraport are closely matched. Keap edges ahead slightly in overall balance.

Frequently Asked Questions

Which is better for beginners, Keap or Ontraport?

Ontraport is more user-friendly (score 6/10 vs 5.5/10). Keap may offer more depth but requires more setup time.

Which has better deliverability, Keap or Ontraport?

Keap has better deliverability (7.5/10) compared to Ontraport (7/10), with stronger infrastructure and sender reputation tools.

Which is more affordable?

Ontraport is the more budget-friendly choice (score 6/10). From $79/mo (up to 1,000 contacts). Keap: From $159/mo (includes CRM + automation).

Can I switch from Keap to Ontraport easily?

Both platforms support importing contacts via CSV and offer migration assistance. Keap and Ontraport have API access for custom migrations. The transition depends on how many automations and templates you need to rebuild.

Which is better for e-commerce?

Neither Keap nor Ontraport is specifically designed for e-commerce. Consider Klaviyo or Omnisend for dedicated e-commerce email marketing.

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