Home / Newsletters & Campaigns / Mailchimp vs Brevo

Mailchimp Mailchimp VS Brevo Brevo

Updated June 29, 2026 · 5 criteria compared

Head-to-Head Scores

Mailchimp

7.5

Overall

VS

Brevo

8.0

Overall

Ease
8.5 7.5
Ease
Features
8 8.5
Features
Deliverability
7.5 8
Deliverability
Pricing
6.5 9
Pricing
Support
7 7
Support

Pros & Cons

✅ Mailchimp Pros & Cons

  • Most integrations market
  • Free plan for startups
  • Great template library
  • AI-powered recommendations
  • All-in-one marketing suite
  • Gets expensive at scale
  • Automation is basic-tier
  • Support can be slow
  • Complex pricing tiers
  • Limits on free plan

✅ Brevo Pros & Cons

  • Unlimited contacts on all plans
  • Built-in CRM included
  • Transactional email API
  • Affordable paid plans
  • SMS marketing built-in
  • Daily sending limits
  • Template variety limited
  • Advanced automations cost more
  • Support chat-only on low tiers
  • Not as polished UI

Feature Comparison

Feature
Mailchimp
Brevo
Drag & Drop Builder
✓
✓
AI Content & Recommendations
✓
✓
Template Library
✓
✓
A/B Testing
✓
✓
Marketing Automation
✓
✓
Contact & List Management
✓
✓
Forms & Landing Pages
✓
✓
Social Media Marketing
✓
✓
Reporting & Analytics
✓
✓
Integrations
✓
✓
Dynamic Content
✓
—
GDPR Compliant
✓
✓
CRM & Lead Management
✓
✓
Transactional Email
✓
✓
Email & SMS Marketing
✓
✓
Unlimited Contacts
—
✓
Live Chat
—
✓

Best For...

🎯 Mailchimp is Best For

Small businessesE-commerce storesNewslettersMulti-channel marketingStartups

🎯 Brevo is Best For

Multi-channel teamsSaaS companiesTransactional + marketingInternational businessesBudget-conscious teams

User Votes

Mailchimp

Mailchimp

50% of votes

VS
Brevo

Brevo

50% of votes

Pricing

Mailchimp

Free up to 500 contacts; Paid from $13/mo

Visit Mailchimp →

Brevo

Free up to 300 emails/day; Paid from $9/mo

Visit Brevo →

⚡ Quick Verdict

Brevo is the better choice for most users. Brevo wins with better scoring in features and deliverability.

Frequently Asked Questions

Which is better for beginners, Mailchimp or Brevo?

Mailchimp is easier to use (score 8.5/10 vs 7.5/10), making it a better choice for beginners. Brevo has more features but a steeper learning curve.

Which has better deliverability, Mailchimp or Brevo?

Brevo edges ahead in deliverability (8/10 vs 7.5/10) with more robust email infrastructure.

Which is more affordable?

Brevo is the more budget-friendly choice (score 9/10). Free up to 300 emails/day. Mailchimp: Free up to 500 contacts.

Can I switch from Mailchimp to Brevo easily?

Both platforms support importing contacts via CSV and offer migration assistance. Mailchimp and Brevo have API access for custom migrations. The transition depends on how many automations and templates you need to rebuild.

Which is better for e-commerce?

Neither Mailchimp nor Brevo is specifically designed for e-commerce. Consider Klaviyo or Omnisend for dedicated e-commerce email marketing.

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