Home / Newsletters & Campaigns / Mailchimp vs EmailLabs

Mailchimp Mailchimp VS EmailLabs EmailLabs

Updated June 29, 2026 · 5 criteria compared

Head-to-Head Scores

Mailchimp

7.5

Overall

VS

EmailLabs

7.3

Overall

Ease
8.5 7
Ease
Features
8 7.5
Features
Deliverability
7.5 9
Deliverability
Pricing
6.5 6
Pricing
Support
7 7
Support

Pros & Cons

✅ Mailchimp Pros & Cons

  • Most integrations market
  • Free plan for startups
  • Great template library
  • AI-powered recommendations
  • All-in-one marketing suite
  • Gets expensive at scale
  • Automation is basic-tier
  • Support can be slow
  • Complex pricing tiers
  • Limits on free plan

✅ EmailLabs Pros & Cons

  • Advanced deliverability analytics
  • Heatmap and click tracking
  • Strong in CEE region
  • Good API integration
  • Reliable infrastructure
  • Pricier entry point
  • Limited brand recognition
  • English docs could improve
  • Smaller template library
  • Fewer native integrations

Feature Comparison

Feature
Mailchimp
EmailLabs
Drag & Drop Builder
✓
✓
AI Content & Recommendations
✓
—
Template Library
✓
✓
A/B Testing
✓
✓
Marketing Automation
✓
✓
Contact & List Management
✓
✓
Forms & Landing Pages
✓
—
Social Media Marketing
✓
—
Reporting & Analytics
✓
✓
Integrations
✓
✓
Dynamic Content
✓
✓
GDPR Compliant
✓
✓
CRM & Lead Management
✓
—
Transactional Email
✓
✓
Email & SMS Marketing
✓
✓
SPAM & Deliverability Tools
—
✓
Team Collaboration
—
✓
Message Retention
—
✓

Best For...

🎯 Mailchimp is Best For

Small businessesE-commerce storesNewslettersMulti-channel marketingStartups

🎯 EmailLabs is Best For

Central/Eastern EuropeDeliverability analyticsAgenciesMid-market companiesData-driven marketers

User Votes

Mailchimp

Mailchimp

50% of votes

VS
EmailLabs

EmailLabs

50% of votes

Pricing

Mailchimp

Free up to 500 contacts; Paid from $13/mo

Visit Mailchimp →

EmailLabs

From $50/mo (100K emails)

Visit EmailLabs →

⚡ Quick Verdict

Mailchimp and EmailLabs are closely matched. Mailchimp edges ahead slightly in overall balance.

Frequently Asked Questions

Which is better for beginners, Mailchimp or EmailLabs?

Mailchimp is easier to use (score 8.5/10 vs 7/10), making it a better choice for beginners. EmailLabs has more features but a steeper learning curve.

Which has better deliverability, Mailchimp or EmailLabs?

EmailLabs edges ahead in deliverability (9/10 vs 7.5/10) with more robust email infrastructure.

Which is more affordable?

Mailchimp offers better value for money (score 6.5/10). Free up to 500 contacts. EmailLabs: From $50/mo (100K emails).

Can I switch from Mailchimp to EmailLabs easily?

Both platforms support importing contacts via CSV and offer migration assistance. Mailchimp and EmailLabs have API access for custom migrations. The transition depends on how many automations and templates you need to rebuild.

Which is better for e-commerce?

Neither Mailchimp nor EmailLabs is specifically designed for e-commerce. Consider Klaviyo or Omnisend for dedicated e-commerce email marketing.

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