Home / Newsletters & Campaigns / Mailchimp vs Mailjet

Mailchimp Mailchimp VS Mailjet Mailjet

Updated June 29, 2026 · 5 criteria compared

Head-to-Head Scores

Mailchimp

7.5

Overall

VS

Mailjet

7.3

Overall

Ease
8.5 7.5
Ease
Features
8 7.5
Features
Deliverability
7.5 8
Deliverability
Pricing
6.5 7
Pricing
Support
7 6.5
Support

Pros & Cons

✅ Mailchimp Pros & Cons

  • Most integrations market
  • Free plan for startups
  • Great template library
  • AI-powered recommendations
  • All-in-one marketing suite
  • Gets expensive at scale
  • Automation is basic-tier
  • Support can be slow
  • Complex pricing tiers
  • Limits on free plan

✅ Mailjet Pros & Cons

  • Excellent EU/GDPR compliance
  • Collaborative team features
  • Strong transactional + marketing
  • Good API and SMTP
  • Affordable at scale
  • Limited free plan
  • Automation less advanced
  • UI could be more modern
  • Template variety is average
  • Support can be slow

Feature Comparison

Feature
Mailchimp
Mailjet
Drag & Drop Builder
✓
✓
AI Content & Recommendations
✓
—
Template Library
✓
✓
A/B Testing
✓
✓
Marketing Automation
✓
✓
Contact & List Management
✓
✓
Forms & Landing Pages
✓
—
Social Media Marketing
✓
—
Reporting & Analytics
✓
✓
Integrations
✓
✓
Dynamic Content
✓
✓
GDPR Compliant
✓
✓
CRM & Lead Management
✓
—
Transactional Email
✓
✓
Email & SMS Marketing
✓
✓
SPAM & Deliverability Tools
—
✓
Team Collaboration
—
✓
API Access
—
✓

Best For...

🎯 Mailchimp is Best For

Small businessesE-commerce storesNewslettersMulti-channel marketingStartups

🎯 Mailjet is Best For

European businessesGDPR-focused teamsDeveloper + marketer teamsMid-size companiesTransactional + marketing combo

User Votes

Mailchimp

Mailchimp

50% of votes

VS
Mailjet

Mailjet

50% of votes

Pricing

Mailchimp

Free up to 500 contacts; Paid from $13/mo

Visit Mailchimp →

Mailjet

Free up to 6,000 emails/mo; Paid from $15/mo

Visit Mailjet →

⚡ Quick Verdict

Mailchimp and Mailjet are closely matched. Mailchimp edges ahead slightly in overall balance.

Frequently Asked Questions

Which is better for beginners, Mailchimp or Mailjet?

Mailchimp is easier to use (score 8.5/10 vs 7.5/10), making it a better choice for beginners. Mailjet has more features but a steeper learning curve.

Which has better deliverability, Mailchimp or Mailjet?

Mailjet edges ahead in deliverability (8/10 vs 7.5/10) with more robust email infrastructure.

Which is more affordable?

Mailjet is the more budget-friendly choice (score 7/10). Free up to 6,000 emails/mo. Mailchimp: Free up to 500 contacts.

Can I switch from Mailchimp to Mailjet easily?

Both platforms support importing contacts via CSV and offer migration assistance. Mailchimp and Mailjet have API access for custom migrations. The transition depends on how many automations and templates you need to rebuild.

Which is better for e-commerce?

Neither Mailchimp nor Mailjet is specifically designed for e-commerce. Consider Klaviyo or Omnisend for dedicated e-commerce email marketing.

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