Home / E-commerce & CRM / MailerLite vs Retainful

MailerLite MailerLite VS Retainful Retainful

Updated June 29, 2026 · 5 criteria compared

Head-to-Head Scores

MailerLite

8.4

Overall

VS

Retainful

7.7

Overall

Ease
9 8.5
Ease
Features
7 6.5
Features
Deliverability
8.5 7
Deliverability
Pricing
9.5 9
Pricing
Support
8 7.5
Support

Pros & Cons

✅ MailerLite Pros & Cons

  • Clean, modern UI
  • Very affordable pricing
  • Generous free plan
  • Good deliverability
  • Website builder included
  • Fewer advanced features
  • Limited integrations
  • Smaller template library
  • No built-in CRM
  • Basic A/B testing

✅ Retainful Pros & Cons

  • Excellent WooCommerce integration
  • Very affordable pricing
  • Simple, focused feature set
  • Good cart abandonment flows
  • Next-order coupon feature
  • WooCommerce-only
  • Limited outside e-commerce
  • Growing but smaller platform
  • Basic template options
  • Fewer advanced features

Feature Comparison

Feature
MailerLite
Retainful
Drag & Drop Builder
✓
✓
Marketing Automation
✓
✓
Website Builder
✓
—
Forms & Landing Pages
✓
✓
Contact & List Management
✓
✓
Dynamic Content
✓
✓
A/B Testing
✓
✓
GDPR Compliant
✓
✓
Transactional Email
✓
—
Template Library
✓
✓
Social Media Marketing
✓
—
Integrations
✓
✓
Email & SMS Marketing
✓
✓
Reporting & Analytics
✓
✓
Abandoned Cart Flows
—
✓
Revenue Reporting
—
✓

Best For...

🎯 MailerLite is Best For

CreatorsBloggersSmall e-commerceBeginnersBudget-conscious

🎯 Retainful is Best For

WooCommerce storesAffordable cart recoverySmall WooCommerce shopsNext-order couponsSimple e-commerce email

User Votes

MailerLite

MailerLite

50% of votes

VS
Retainful

Retainful

50% of votes

Pricing

MailerLite

Free up to 1,000 subscribers; Paid from $10/mo

Visit MailerLite →

Retainful

Free up to 300 contacts; Paid from $9/mo

Visit Retainful →

⚡ Quick Verdict

MailerLite is the better choice. MailerLite wins with better ease and features.

Frequently Asked Questions

Which is better for beginners, MailerLite or Retainful?

MailerLite is easier to use (score 9/10 vs 8.5/10), making it a better choice for beginners. Retainful has more features but a steeper learning curve.

Which has better deliverability, MailerLite or Retainful?

MailerLite has better deliverability (8.5/10) compared to Retainful (7/10), with stronger infrastructure and sender reputation tools.

Which is more affordable?

MailerLite offers better value for money (score 9.5/10). Free up to 1,000 subscribers. Retainful: Free up to 300 contacts.

Can I switch from MailerLite to Retainful easily?

Both platforms support importing contacts via CSV and offer migration assistance. MailerLite and Retainful have API access for custom migrations. The transition depends on how many automations and templates you need to rebuild.

Which is better for e-commerce?

Neither MailerLite nor Retainful is specifically designed for e-commerce. Consider Klaviyo or Omnisend for dedicated e-commerce email marketing.

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