Home / Cold Outreach / Mailshake vs Groove

Mailshake Mailshake VS Groove Groove

Updated June 29, 2026 · 5 criteria compared

Head-to-Head Scores

Mailshake

7.5

Overall

VS

Groove

6.6

Overall

Ease
8 6
Ease
Features
8 8
Features
Deliverability
7.5 7.5
Deliverability
Pricing
6.5 4.5
Pricing
Support
7.5 7
Support

Pros & Cons

✅ Mailshake Pros & Cons

  • Phone + email + social in one
  • AI email writer included
  • Good for multi-channel outreach
  • Simple, intuitive UX
  • Solid team features
  • Pricier than some competitors
  • LinkedIn features via extension
  • Limited advanced automation
  • Cold outreach only focus
  • No CRM built in

✅ Groove Pros & Cons

  • Native Salesforce integration
  • Deep Salesforce data use
  • Flows automation engine
  • Good for Salesforce-first teams
  • Revenue intelligence features
  • Salesforce-only
  • Expensive for small teams
  • Requires Salesforce admin
  • Limited outside Salesforce
  • Complex setup

Feature Comparison

Feature
Mailshake
Groove
Marketing Automation
✓
✓
Contact & List Management
✓
✓
Reporting & Analytics
✓
✓
GDPR Compliant
✓
✓
Integrations
✓
✓
A/B Testing
✓
✓
Email & SMS Marketing
✓
✓
Email Sequences
✓
✓
Email Warm-up
✓
—
SPAM & Deliverability Tools
✓
—
Lead Generation
✓
✓
Template Library
✓
—
Team Collaboration
✓
✓
AI Content & Recommendations
✓
—
Email Verification
✓
—
Reply Management
✓
✓
CRM & Lead Management
—
✓
Revenue Reporting
—
✓
Lead Scoring
—
✓
Transactional Email
—
✓

Best For...

🎯 Mailshake is Best For

Multi-channel sales teamsPhone + email outreachSMB sales teamsSimple outbound setupAI-assisted writing

🎯 Groove is Best For

Salesforce-first orgsRevenue operationsSalesforce-native engagementMid-large sales teamsDeep CRM integration

User Votes

Mailshake

Mailshake

50% of votes

VS
Groove

Groove

50% of votes

Pricing

Mailshake

From $58/user/mo

Visit Mailshake →

Groove

Custom pricing (mid-market+)

Visit Groove →

⚡ Quick Verdict

Mailshake is the better choice. Mailshake wins with better ease and pricing.

Frequently Asked Questions

Which is better for beginners, Mailshake or Groove?

Mailshake is easier to use (score 8/10 vs 6/10), making it a better choice for beginners. Groove has more features but a steeper learning curve.

Which has better deliverability, Mailshake or Groove?

Both Mailshake and Groove offer comparable deliverability at 7.5/10.

Which is more affordable?

Mailshake offers better value for money (score 6.5/10). From $58/user/mo. Groove: Custom pricing (mid-market+).

Can I switch from Mailshake to Groove easily?

Both platforms support importing contacts via CSV and offer migration assistance. Mailshake and Groove have API access for custom migrations. The transition depends on how many automations and templates you need to rebuild.

Which is better for e-commerce?

Neither Mailshake nor Groove is specifically designed for e-commerce. Consider Klaviyo or Omnisend for dedicated e-commerce email marketing.

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💡 We may earn a commission from affiliate links. This does not affect our ratings — all tools are evaluated on the same criteria.