Ontraport VS Userlist 
Updated June 29, 2026 · 5 criteria compared
Head-to-Head Scores
Ontraport
7.1
Overall
Userlist
6.8
Overall
Pros & Cons
✅ Ontraport Pros & Cons
- All-in-one platform
- Visual campaign builder
- Membership sites built-in
- Good for info-product businesses
- Strong training materials
- Pricey for contact volume
- Limited native integrations
- Dated UI in some areas
- Learning curve is real
- Not for high-volume sending
✅ Userlist Pros & Cons
- Clean, developer-friendly API
- SaaS-specific features
- Powerful user segmentation
- Good for onboarding emails
- Simple, focused feature set
- Expensive for contact volume
- No drag-drop builder
- Limited template selection
- Smaller platform
- Email-only (no SMS/Push)
Feature Comparison
Best For...
🎯 Ontraport is Best For
🎯 Userlist is Best For
User Votes
Ontraport
50% of votes
Userlist
50% of votes
Pricing
⚡ Quick Verdict
Ontraport and Userlist are closely matched. Ontraport edges ahead slightly in overall balance.
Frequently Asked Questions
Which is better for beginners, Ontraport or Userlist?
Ontraport is easier to use (score 6/10 vs 6/10), making it a better choice for beginners. Userlist has more features but a steeper learning curve.
Which has better deliverability, Ontraport or Userlist?
Userlist edges ahead in deliverability (8/10 vs 7/10) with more robust email infrastructure.
Which is more affordable?
Ontraport offers better value for money (score 6/10). From $79/mo (up to 1,000 contacts). Userlist: From $99/mo (up to 10K users).
Can I switch from Ontraport to Userlist easily?
Both platforms support importing contacts via CSV and offer migration assistance. Ontraport and Userlist have API access for custom migrations. The transition depends on how many automations and templates you need to rebuild.
Which is better for e-commerce?
Neither Ontraport nor Userlist is specifically designed for e-commerce. Consider Klaviyo or Omnisend for dedicated e-commerce email marketing.
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