Home / Budget & Free Plans / SendPulse vs Mailup

SendPulse SendPulse VS Mailup Mailup

Updated June 29, 2026 · 5 criteria compared

Head-to-Head Scores

SendPulse

7.6

Overall

VS

Mailup

7.4

Overall

Ease
7 7
Ease
Features
8 7.5
Features
Deliverability
7 8.5
Deliverability
Pricing
9 6.5
Pricing
Support
7 7.5
Support

Pros & Cons

✅ SendPulse Pros & Cons

  • Multi-channel marketing
  • Very affordable pricing
  • Chatbot builder included
  • Good free plan
  • Course builder built-in
  • UI can be confusing
  • Deliverability varies
  • Template quality inconsistent
  • Support English only OK
  • Multi-channel complexity

✅ Mailup Pros & Cons

  • 20+ years of experience
  • Excellent Italian/Mediterranean presence
  • Strong deliverability in Europe
  • Good automation builder
  • Enterprise backing (TeamSystem)
  • Pay-per-speed pricing confusing
  • Pricier than budget peers
  • Best for Italian market
  • UI could be more modern
  • English docs limited

Feature Comparison

Feature
SendPulse
Mailup
Email & SMS Marketing
✓
✓
Web Push
✓
—
Live Chat
✓
—
CRM & Lead Management
✓
—
Marketing Automation
✓
✓
A/B Testing
✓
✓
Online Courses
✓
—
Transactional Email
✓
✓
Resell Option
✓
—
GDPR Compliant
✓
✓
Contact & List Management
✓
✓
Template Library
✓
✓
Drag & Drop Builder
✓
✓
Reporting & Analytics
✓
✓
Integrations
✓
✓
Forms & Landing Pages
✓
✓
Dynamic Content
—
✓
Social Media Marketing
—
✓
Team Collaboration
—
✓
SPAM & Deliverability Tools
—
✓

Best For...

🎯 SendPulse is Best For

Multi-channel teamsSMS marketersChatbot usersResellersCourse creators

🎯 Mailup is Best For

Italian businessesSouthern European marketsEstablished ESP preferenceMid-market European companiesReliable deliverability

User Votes

SendPulse

SendPulse

50% of votes

VS
Mailup

Mailup

50% of votes

Pricing

SendPulse

Free up to 500 subscribers; Paid from $8/mo

Visit SendPulse →

Mailup

From €25/mo (pay-per-speed)

Visit Mailup →

⚡ Quick Verdict

SendPulse and Mailup are closely matched. SendPulse edges ahead slightly in overall balance.

Frequently Asked Questions

Which is better for beginners, SendPulse or Mailup?

SendPulse is easier to use (score 7/10 vs 7/10), making it a better choice for beginners. Mailup has more features but a steeper learning curve.

Which has better deliverability, SendPulse or Mailup?

Mailup edges ahead in deliverability (8.5/10 vs 7/10) with more robust email infrastructure.

Which is more affordable?

SendPulse offers better value for money (score 9/10). Free up to 500 subscribers. Mailup: From €25/mo (pay-per-speed).

Can I switch from SendPulse to Mailup easily?

Both platforms support importing contacts via CSV and offer migration assistance. SendPulse and Mailup have API access for custom migrations. The transition depends on how many automations and templates you need to rebuild.

Which is better for e-commerce?

Neither SendPulse nor Mailup is specifically designed for e-commerce. Consider Klaviyo or Omnisend for dedicated e-commerce email marketing.

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💡 We may earn a commission from affiliate links. This does not affect our ratings — all tools are evaluated on the same criteria.